10 hooks that stop the scroll
Steal the first three seconds. Ten named hook patterns with example lines you can paste straight into the studio.
Name the pain, fast
Call out the exact frustration your buyer already feels. Specificity beats cleverness.
Tell them to stop
Negation triggers a double-take. Stop doing X outperforms how to do X for cold audiences.
The discovery frame
Positions the product as a secret the viewer is lucky to catch. Native to TikTok's voice.
The listicle open
A numbered promise sets a completion loop. Viewers stay to hear all three.
Show the delta
Open on the transformation, then rewind to how. Works for physical products and metrics alike.
First-person scene
POV drops the viewer into a situation they recognize. Zero production feel, maximum relatability.
Make the math visceral
Contrast the old cost with the new one. Numbers in the first line earn the pause.
Build in public
Founder-to-camera honesty converts high-consideration buyers. Pairs well with avatar presenters.
Say what they're thinking
Voice the skepticism before they can. Disarms the scroll-past reflex.
The comparison open
Frame a test or a versus. Curiosity about the verdict carries viewers to the CTA.
Pick a hook. Paste the script.
Drop one of these openers into the studio and let the presenter deliver it on camera in minutes.